Sponsorships

PONCHO brings together community leaders, arts patrons, and dedicated philanthropists to support the arts every year. The PONCHO family numbers approximately 8,000 people including donors, board members, volunteers and patrons. They are hardworking and passionate about supporting the arts.

These patrons, board members, and donors also have the following demographics:

• Attendance at PONCHO¡¦s three annual events is approximately 2,000 arts patrons. The breakdown by event is as follows:
  
  • Gala - 600 attendees
  • Wine - 380 attendees
  • Art - 700 attendees
  • Volunteers Annually - 300

• Patrons represent affluent adults in the Seattle Metropolitan Statistical Area (MSA).
• 29.6% of our patrons live on the Eastside, with nearly half of those living in Bellevue, Mercer Island, and Medina. 54.6% of our patrons live in Seattle.
  
• Nearly 88% of PONCHO patrons live in the central Puget Sound.
  
• 7.1% of our patrons live outside of Washington State, with the bulk of those coming from California and the Southwest.
  
• 85.6% of PONCHO patrons represent five distinct lifestyle niches, as identified by Microvision Clustering Methodology, compared to 21.9% of Seattle MSA households. Those lifestyle niches* of PONCHO patrons are:
  
  • Upper Crust - The higher economic lifestyle segment represents 15.6% of patrons.
  • Most affluent, successful and sought-after American consumers.
  • Middle or near the end of the full nest lifecycle.
  • Spend money on themselves, their children, their homes and everything else to maintain the lifestyle.
  • Urban Up and Comers - This segment accounts for 21.4% of patrons.
  • Young successful urban adults age 29 to 39, majority are married with young children.
  • Well-educated, one or both adults working outside the home in managerial, high tech and/or entrepreneurial occupations.
  • Busy and hectic lifestyle, tend to use the internet for everyday consumer needs.
  • A Good Step Forward and Movers and Shakers - These two segments account for 24.9% of patrons.
  • Young successful adults (singles or couples without children).
  • Older couples whose children have left the nest.
  • Movers and Shakers at their peak earning years.
  • Both are predominantly urban, travel extensively, dine out and participate in sports such as tennis and golf.
  • Mid-Life Success - This segment accounts for 23.7% of patrons.
  • Primarily urban adults age 40 to 59.
  • Well-educated, working in sales or executive and managerial occupations.
  • 40% of the female adults in this group are without children and work in professions outside the home. Travel extensively.

  If your company would like to sponsor PONCHO and support our work to build a vibrant arts community, we are pleased to amke the introduction. If you would like more information about sponsorship opportunities with PONCHO, please contact John Linder, Development Director, at 206-623-6233 ext. 202, or john@poncho.org.

  *These profiles were correlated to the profiles of 1990 US census demographic characteristics, MediaMark Research Inc. media consumption profiles, leisure-time behavior profiles and Equifax Financial Forum financial purchasing/investing behavior profiles.

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Additional thanks to MWW Savitt
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